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Sean John Combs (born November 4, aka P. Diddy, Puff Daddy, Sean 'Puffy' Combs) is an American record producer and CEO and founder of Bad Boy Entertainment, one of the driving forces in hip hop in the mid to late s. P. Diddy first skyrocketed to fame, signing Father MC, Mary J. Blige, Jodeci, Notorious B.I.G., Faith Evans, and Craig Mack. P. Diddy's own music career, and to a lesser extent, his production, has been criticized as watered-down and overly commercialized for a mainstream market, as well as an over-reliance on obvious and lengthy sampling for most of his hit songs.

Originally from Harlem, New York City, then living in a middle class suburb, Combs began attending Howard University in Washington, D.C. before becoming an intern at Uptown Records. Only a few months later, Combs was an A&R executive, and helped produce Father's Day (Father MC; ), What's the ? (Mary J. Blige; ), Blue Funk (Heavy D & the Boyz; ) before being fired in Combs set up his own label, Bad Boy Records, and soon signed Craig Mack and the Notorious B.I.G.. Both quickly released hit singles, followed by similarly successful LPs, particularly B.I.G.'s Rea